The relation between Christmas holidays and sales rates isn’t a mystery anymore. We know traffic soars earlier, customers use more channels to shop, and ad costs spike the closer we get to December. National Retail Federation (NRF) data from 2023…
E-commerce has become a crowded stage where every brand is shouting features, discounts, and delivery times. What separates the brands that earn genuine loyalty from those that fight for clicks is the ability to make people care. This is where…
Scrolling through any social media feed now, and you will see it. Brands tweeting like real people, fast food chains picking fights in the comments, corporate accounts making memes that would’ve been questionable at least, a few years ago. That…
Brand positioning isn’t just a slogan. It’s the foundation of how customers remember or forget you. It tells people who you are, what you offer, and why it matters, while brand perception reveals what they actually believe. Look at it…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…
Running a local business takes more than just putting a sign on the street and hoping people come in. People now look online for advice on making scrambled eggs, so it's safe to say they go online first when considering…