Scrolling through any social media feed now, and you will see it. Brands tweeting like real people, fast food chains picking fights in the comments, corporate accounts making memes that would’ve been questionable at least, a few years ago. That…
Brand positioning isn’t just a slogan. It’s the foundation of how customers remember or forget you. It tells people who you are, what you offer, and why it matters, while brand perception reveals what they actually believe. Look at it…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…
Running a local business takes more than just putting a sign on the street and hoping people come in. People now look online for advice on making scrambled eggs, so it's safe to say they go online first when considering…
In the not-so-distant past, social media was simply a place to catch up with friends, share vacation photos, and scroll through updates. Today, it has transformed into a powerful engine of commerce. With billions of active users, platforms like Instagram,…
People might not always be able to pinpoint the sincerity behind a brand's message, but they can certainly sense when something doesn’t feel genuine. What consumers really want is something real. They seek something that is in line with their…