Design
Articles on UI and UX design, web design trends and visual identity from the Ginger IT team, with practical advice on how design decisions affect usability and conversions.
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Design · October 15, 2026 · 9 min read
The Paradox of Choice in UX: Why More Options Can Mean Fewer Conversions
More options can make a product feel more appealing, but when users struggle to understand the differences, choice quickly turns into friction. Imagine visiting an online store to buy a pair of wireless headphones. You find 30 different models, many with similar features, prices and customer ratings. You open a few product pages, compare specifications, […]
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