Most content marketing strategies we come across online still revolve around the digital marketing funnel. The structure is widely known: awareness at the top, consideration in the middle, conversion at the bottom. But there’s one problem with the funnel structure:…
We often hear people treat 'copywriting' and 'content writing' as the same thing, and it’s okay if you are not familiar with marketing. But even marketers and recruiters do it, and treating them as interchangeable leads to real problems such…
A compelling lead magnet does not beg for an email address. Instead, it earns through value. This is important for SaaS and e-commerce brands because attention is expensive and trust is limited. Almost everywhere people go online, they’re asked to…
If you are working in a creative field, in the past couple of years you’ve probably been a part of a conversation or two about the position and future of creativity. We can’t deny there’s a quiet shift happening in…
Marketing used to focus primarily on demographics: age, income, interests, marital status, etc. It all helped marketing teams know who to target with the campaigns. Now, with everyone having phones and access to the internet at all times, something more…
Despite investing resources in digital marketing, publishing blog posts, running paid ads, and improving website design, many businesses still struggle with conversions. Their digital marketing efforts get them traffic, but users don’t get to the final action before they bounce.…