Ibis Instruments Case Study
Integrated digital marketing strategy for B2B growth
SEO Specialist, PPC Expert, Account Manager
3 months
- 500+ qualified leads
- Expanded global visibility
- Enhanced brand authority
ibis instruments
As a trusted software provider in the energy and telecommunications sector, IBIS Solutions partnered with Ginger IT to strengthen its marketing foundation and expedite growth across international markets.
3 Key Results We Achieved
Lead Generation
A targeted digital marketing strategy helped IBIS attract high-quality leads from the energy and telecom industries, shortening the sales cycle and improving conversion rates.
Global Visibility
Through SEO optimization and region-specific paid campaigns, IBIS gained a stronger online presence across key markets.
Brand Authority
Consistent content marketing and outbound communication positioned IBIS as a thought leader in energy efficiency and smart infrastructure.
Challenge
IBIS had limited online visibility and struggled to differentiate from competitors in a niche B2B market. Their digital channels lacked consistent messaging and measurable performance tracking.
Solution
SEO efforts improved keyword rankings for core services.
Paid campaigns targeted decision-makers in specific industries.
Thought leadership content and email outreach improved engagement and credibility.
Marketing automation tools and lead-tracking systems enabled IBIS to monitor performance, follow up efficiently, and adapt campaigns in real time.
Client Testimonial
Ginger IT Solutions’ work increased our website traffic and lead generation. For example, we’re receiving new leads on a daily basis. Their team has delivered over 500 contacts that our sales team has contacted, so our LinkedIn campaigns have done really well, as they’ve increased our results by 30%. Overall, they’ve exceeded our expectations, so we’ll continue working with them.
Miloš Ćurčija
Marketing Coordinator, IBIS Instruments
500+
qualified leads generated
Consistent growth in organic and paid traffic
30%
increase in LinkedIn campaign engagement
