Abacus Case Study
UI/UX design, web development, branding and copywriting
UI/UX designer, frontend and backend developer, QA engineer, SEO specialist, copywriter, and project manager
3 months
- More demo inquiries
- More visitor engagement
- Faster website load time
abacus
Abacus is a business information system that offers a modern solution for every organization type. Their goal was to create a suitable website for their product, but the Ginger team went a step further by developing an entirely new project concept, website content, and the full web design and development.
3 Key Results We Achieved
Solution Flexibility
The client has the ability to independently add, update, and expand website content, with every section optimized for a seamless user experience.
Brand Recognition
Alongside website development, we worked on the client’s corporate identity, creating a cohesive and professional brand identity that connects digital and print materials. We designed brand elements that strengthened recognition and consistency across all platforms.
Content Strategy
The client extended their brand’s recognition to social media by following the online presence strategy developed by the Ginger IT marketing team.
Abacus X Ginger
- Dynamic and visible CTA button that clearly leads visitors toward desired action
- Navigation structure helps users quickly find a solution for their business model
- Key modules that show up in the navigation allow easy guidance through the website
- Clearly presented benefits and software features give potential users a clear understanding of the Abacus business solution
Attractively presented Abacus modules turn complex information into a simple and intuitive user experience.
The design aligns with the technological and professional character of the brand, as well as its core values.
The copy is simple, clear, and adapted to users searching for ERP solutions.
3x
more demo requests
+5
sec more average time spent on page
56%
faster loading speed
