Ibis Solutions Case Study
Ibis Solutions, recognized as regional leaders in the IT sector, aspired to elevate their status to a global scale. Facing challenges in their digital strategy and approach, they sought our expertise to help them overcome these hurdles and transition into a globally recognized entity.
Services
- UI/UX DESIGN
- WEB DEVELOPMENT
- RESPONSIVE
- DIGITAL MARKETING STRATEGY
- SEO
- PPC
- OUTBOUND MARKETING
Ibis Solutions & Ginger Introduction
Ibis Solutions, a stalwart in the IT industry with over 25 years of experience and 50 esteemed partnerships, approached us with the challenge of elevating their digital presence. Their goal was not only to showcase their rich history but also to establish themselves as global leaders. Our mission was clear – design a comprehensive strategy, implement impactful solutions, and deliver results that resonate with their position in the industry.
Digital Presence Overhaul: Ibis Solutions needed a modern and user-friendly website to reflect their evolution and competence in the industry.
Targeted Marketing: To reach specific markets, Ibis Solutions required specialized paid campaigns to generate quality leads and enhance their global reach.
Outbound Marketing: The challenge was to create a compelling outbound marketing strategy that would resonate with their audience and enhance brand recognition.
Ginger IT and IBIS Marketing Teams Rocking Together
We forged a robust partnership with Bojan and Miloš, aligning ourselves as integral members of the same team. Effectively becoming an extension of their marketing department, we dedicated ourselves to comprehending their brand, tone of voice, communication style, and the intricacies of the software they offer. This in-depth understanding laid the foundation for a marketing strategy that not only reflected their identity but also delivered tangible results.
Conducting daily status meetings, we channeled our collective efforts into crafting a comprehensive marketing plan. This involved the meticulous tailoring of paid campaigns designed to generate leads and drive an upswing in sales. Our commitment to seamless integration and collaboration ensured that our strategies not only resonated with their brand but also contributed significantly to their business objectives.
IBIS Marketing Solutions and Development Journey
We created a new design for the Ibis Solutions website homepage, combining sleek aesthetics with seamless navigation. The user-centric design not only conveyed their extensive history but also highlighted their partnerships and achievements. The website became a showcase of Ibis Solutions’ legacy and current capabilities.
Web Design & Development
We worked with the team to understand what will be removed from the content on the existing website, what will be reworked, and what will be added. We created a new sitemap that we followed in the design and development phase.
Digital Marketing Strategy
To target specific markets, we devised a tailored digital marketing strategy. This included creating landing pages optimized for relevant keywords, ensuring maximum visibility. Our team implemented SEO best practices, making Ibis Solutions more discoverable and driving organic traffic to their website.
Specialized Paid Campaigns
Leveraging our expertise, we designed and executed specialized paid campaigns. These campaigns were meticulously crafted to align with the unique characteristics of each target market, maximizing the impact of Ibis Solutions’ advertising budget. This approach not only increased brand awareness but also generated high-quality leads
Outbound Marketing Excellence
Through strategic content creation and targeted outreach, we elevated Ibis Solutions’ outbound marketing efforts. Engaging email campaigns, thought leadership articles, and industry-specific content positioned Ibis Solutions as a thought leader, fostering trust and credibility among their audience.
Presentation of Our Work
Our team collaborated closely with Ibis Solutions throughout the entire process. We presented a detailed plan outlining the web design, digital marketing strategy, and paid campaigns. Regular updates and transparent communication ensured that Ibis Solutions was informed and involved in every step of the journey.
Ibis Solutions & Ginger Results
How the business is improved
Website Traffic Increase: The new website experienced a significant increase in traffic, with a boost in organic visits within the first three months.
Global Reach: Specialized paid campaigns led to an expansion in the global reach of Ibis Solutions, penetrating previously untapped markets.
Lead Generation: Our targeted marketing efforts resulted in an increase in high-quality leads, contributing to a more robust sales pipeline.
Enhanced Brand Recognition: Through outbound marketing initiatives, Ibis Solutions witnessed a significant growth in brand recognition, establishing them as industry leaders.
In conclusion, our collaboration with Ibis Solutions not only met their objectives but exceeded expectations. The digital transformation we facilitated has positioned Ibis Solutions as a global leader, ready to navigate the evolving world of the IT industry with confidence.
- UI/UX DESIGN
- WEB DEVELOPMENT
- RESPONSIVE
- DIGITAL MARKETING STRATEGY
- SEO
- PPC
- OUTBOUND MARKETING
We've had the pleasure of collaborating with the Ginger IT team since their time at a previous agency, and our partnership has only grown stronger since. Their expertise in web design resulted in stunning landing pages for our website. Moreover, their assistance with paid campaigns and lead generation in new markets has truly elevated our business to new heights. We look forward to continuing our fruitful relationship across various domains.
Bojan Filipović
Marketing Director at Ibis-InstrumentsOur Work
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