Upwardly Global Case Study
Frontend and backend developers, UX/UI designer, QA engineer and project manager
4 months
- Improved form completion rates
- Seamless Salesforce integration
- Enhanced accessibility and user experience
upwardly global
A nonprofit organization, Upwardly Global needed a reliable and scalable website to support job seekers and partners through complex application flows. Ginger IT handled the full development, building a robust platform with advanced form logic and integrations.
3 Key Results We Achieved
Higher form completion
Multi-step and custom-built forms simplified complex user journeys, reducing friction and increasing completion rates.
Integrated workflows
Salesforce integration enables automatic data flow, reducing manual work and ensuring accurate tracking of users and applications.
Accessible experience
An accessibility menu and improved frontend implementation ensure the platform is usable for a wider range of users, aligned with accessibility standards.
upwardly global × Ginger
With a strong technical foundation, Upwardly Global now delivers a smooth and structured user journey, while supporting internal processes through automation.
Challenge
User journeys relied on complex forms that were difficult to complete, leading to drop-offs and inconsistent data collection. Manual data handling further slowed down processes and increased the risk of errors, while the platform lacked proper accessibility for users with different abilities.
Solution
We developed multi-step and fully custom forms, including a quiz-based flow that guides users step by step and improves data quality. A Salesforce integration was implemented to automate data synchronization, while an accessibility menu and improved frontend standards ensured a more inclusive and accessible user experience.
Increased form completion rates
Reduced manual data processing
Improved accessibility compliance
