Marketing used to focus primarily on demographics: age, income, interests, marital status, etc. It all helped marketing teams know who to target with the campaigns. Now, with everyone having phones and access to the internet at all times, something more…
Brand marketing is having a moment, and not because it is trendy. It is because customer journeys have become messy, algorithmic, and fragmented, while expectations have moved in the opposite direction: people want one consistent experience everywhere. The omni-channel approach…