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SEO Optimization

SEO services for Google and AI search

SEO SERVICES

We help your website get found where potential customers search for answers, products and services today, from Google results to AI search.

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Be visible where your customers are looking

Search no longer starts and ends on Google. Potential customers increasingly look for answers through AI tools too, so it’s important for your business to be present in the places they use to search today.

Through technical SEO, content and authority building, we work to make your site visible for the right topics and questions, so people with a real need for your products or services can find it more easily.

SEO Optimization

Our services: SEO

SEO projects we’ve delivered

See how we’ve helped companies from different industries increase organic visibility and reach relevant visits.

We develop every SEO project around the client’s market, competition and business goals, without relying on one-size-fits-all solutions.

SEO Optimization
+682%

organic clicks, from 3.4K to 26.5K per month. Average position rose from 27 to 9, through technical SEO, a new content structure and YMYL optimization.

London Lauriston Clinic

SEO Optimization
1.3 million

impressions in Google search per month, +45% organic traffic and clicks and a steady place in the top 3 for key dental phrases. The result of local SEO for Brisbane and the Gold Coast and optimization of individual service pages.

MGA Dental

SEO Optimization
+22%

more conversions. We built the web shop with SEO structure from day one: optimized categories and products, fast loading and Product schema. That’s why visitors from search find products more easily and buy faster.

Martinov Design

SEO Optimization
+328%

more active users. Category and product optimization, Product schema and content that brings buyers from search.

Astarta Parfums

Make SEO a growth channel for your business

If you want to find out what currently limits your site’s organic visibility and where the biggest room for improvement is, we can start with a detailed SEO audit.

Request an SEO audit

What does SEO optimization of a website include?

Not every site needs the same SEO strategy. That’s why we first determine where you are currently losing visibility and where the biggest growth potential lies, and then adapt activities to your market, competition and business goals.

Technical SEO

We uncover technical problems that can make it harder for Google to find, understand or properly index your site. We check indexing, structure, speed, Core Web Vitals, canonical tags, redirects and other important technical factors.

Keyword research

We determine what your potential customers actually search for, what they want to find and for which topics there is a real chance for your site to become more visible.

On-page SEO

We optimize page structure, titles, content and internal links so users can find what they’re looking for more easily and Google understands the topic and relevance of each page more clearly.

SEO copywriting

We write and improve content that answers relevant searches, clearly presents your offer and guides the user to the next step. We plan new pages and articles and connect them into topic clusters that strengthen the site’s visibility.

Off-page SEO

We strengthen site authority through relevant backlinks and other signals from trusted sources, so your brand carries more weight and visibility in search.

SEO reporting and measurement

We track organic clicks, rankings, visibility and conversions so we know what delivers results, what needs improving and where it’s worth investing the SEO budget further.

What our SEO process looks like

SEO isn’t a series of unconnected changes to a site. We start the process with analysis and clear priorities, and then work on the areas with the greatest potential to improve visibility and results.

  1. SEO audit

    We review the current state of the site, technical issues, existing content, organic rankings and competition to determine where the biggest opportunities for improvement are.

  2. Keyword research

    We determine what potential customers search for and which topics have the greatest potential for your site, taking into account search intent, competition and business goals.

  3. SEO strategy

    Based on the analysis, we set priorities, decide which pages and topics to work on first and define concrete steps for further growth.

  4. Technical and on-page optimization

    We remove technical obstacles and optimize key pages so search engines can find them more easily, understand them and connect them with relevant searches.

  5. SEO content and authority building

    We improve existing pages, develop new SEO content and work on strengthening site authority through relevant external sources.

  6. Measurement and continuous improvement

    We track visibility, organic clicks, rankings and conversions, and keep adapting SEO activities to results and new opportunities for growth.

Win local search

If you operate in a specific location, local visibility helps people who are searching for your products or services right there find you.

With local SEO we strengthen your presence in local search results, on Google Maps and for queries with clear local intent, so you can be the first choice near you.

SEO Optimization

UK healthcare · Technical SEO · SEO content · On-page SEO · Backlink building

Almost 8x more organic clicks in one year

For London Lauriston Clinic we developed an SEO strategy that in one year increased organic clicks from 3.39 thousand to 26.5 thousand and moved the average position from 27.2 to 9.

Through continuous work on the site, content and authority, we turned organic search into a much stronger channel for attracting potential patients.

Want organic search to become a serious growth channel for your business too?

SEO Optimization

SEO packages tailored to your site and goals

We shape an SEO package around what your site really needs to move forward, not around a predefined number of activities.

The price is influenced by the current state of the site, competition, the number of pages and topics to work on, as well as the market and the goals you want to reach.

Site condition

Technical issues, content and current visibility determine the initial scope of work.

Competition

More competitive markets require more intensive work on content, optimization and authority.

Project scope

The number of pages and topics directly affects the amount of SEO activity.

Goals and market

Local, national, international and ecommerce SEO require different approaches.

SEO packages start at €600 per month, while the final price depends on the scope of the project and the activities needed to reach the goals.

When does SEO start to deliver results?

SEO isn’t a shortcut, but when done well, it can become a stable source of visibility, traffic and new inquiries.

Read more

The first changes can be noticed relatively early, but more serious and stable growth usually takes at least six months of continuous work. How quickly results appear depends on the current state of the site, competition, domain authority, content and the scope of optimization.

That’s why we don’t measure success only by Google rankings, but by growth in relevant impressions, clicks, organic visits and conversions, as well as by how visible and cited your site is in AI answers.

SEO that goes beyond recommendations

A good SEO strategy often requires more than changing titles and keywords. Technical problems, UX, content and site structure can directly affect visibility and results.

That’s why our SEO team works together with developers, designers and copywriters, so recommendations can turn into concrete changes on the site.

Implementation, not just advice

We don’t just identify technical problems, we can also carry out the necessary changes.

Content with a clear reason

We choose topics and pages based on what users search for, business potential and search data.

Data-driven decisions

We track results through Search Console, GA4 and SEO tools and set the next priorities based on them.

Google and AI visibility

We work to make your site present in classic search and increasingly relevant in AI answers.

Continuous improvement

We develop SEO together with your site, your market and the changes in the way people search.

Less dependence on paid campaigns

A stronger organic channel can bring visits and inquiries over the long term without relying solely on paid advertising.

Why can’t ChatGPT replace an SEO expert?

ChatGPT can speed up research, analysis and working with content. The problem arises when it is expected to produce a complete strategy for a specific business.

A good SEO strategy doesn’t work on a copy-paste basis. The best decisions are based on years of work, testing different approaches and the ability to recognize priorities.

ChatGPT can suggest the next step. Experience is what helps you judge whether that step is right for your site.

That’s why serious businesses choose an experienced SEO strategist who knows how to assess the situation, set priorities and direct activities toward a concrete result.

Read why ChatGPT is not a replacement for an SEO expert

Make SEO a channel that works for your business

If you want to know where your site is currently losing visibility and what has the greatest potential for growth, let’s start with an SEO audit that will show clear priorities and next steps.

Request an SEO audit

SEO knowledge you can put into practice

Practical guides on how to increase your site’s visibility, understand changes in search and make better SEO decisions.

SEO FAQ

What does SEO optimization of a website include?+
SEO can include technical optimization, keyword research, on-page SEO, content, internal linking, link building and results tracking. We determine the exact scope based on the state of your site and the goals of the project.
Can you guarantee the first place on Google?+
No. No serious SEO agency can guarantee a specific position. Our goal is to increase relevant visibility, organic traffic and the number of users who come to the site with clear intent.
Do you do SEO for existing websites?+
Yes. First we analyze what currently limits the site’s visibility, and then decide which technical, content and on-page changes have the highest priority.
Does SEO include writing content?+
Yes, when content is needed for growth. We can develop new SEO pages and articles, and also improve existing content so it better matches searches and user needs.
Is link building still important for SEO?+
Yes, but quality matters more than the number of links. We focus on relevant backlinks and sources that can contribute to site authority, rather than mass-collecting links without clear value. We see link building as part of a broader SEO strategy, together with technical quality, content and the site’s internal structure.
Does SEO help visibility in AI search too?+
Yes. Many elements of good SEO also help systems such as ChatGPT and Google AI results find, understand and use your content more easily. That’s why today we track visibility more broadly than classic Google rankings.
How long does it take for SEO to show results?+
The first changes can appear relatively quickly, but more stable growth usually takes 3 to 6 months of continuous work. The speed depends on the current state of the site, competition, authority and the scope of changes needed.
How do you measure SEO success?+
We track relevant rankings, impressions, organic clicks, traffic and conversions, as well as brand and site visibility in AI answers. The most important thing is that growth in search has real value for the business.
Is SEO a one-time service?+
SEO can start with an audit and concrete optimizations, but the best results come through continuous monitoring, content improvement and adapting to changes in search and competition.

Want to work with us?

If you leave your project to the Ginger team, you get more than an agency: you get a dedicated partner who invests their energy, knowledge and experience in the success of your site and business.

Send us basic information about your business and ask our team for a free SEO quote.

Services: SEO

Clients

  • Miter
  • DMV
  • Ibis Solutions
  • Ibis Instruments
  • Sonax
  • Astarta Parfums
  • Premium Salon
  • Martinov
  • Mlekara