Circlescope

The right community can be a source of support, connection and motivation – and a circlescope is no different.

If you want to give your students the chance to take their learning experience to the next level, while helping to grow your business and boost your brand reach, it’s time to start building a learning community.

Find out is the circlescope learning community perfect for you.

Services

Brief

In the quest for a digital transformation, Circlescope partnered with Ginger to undertake a comprehensive brand overhaul. This encompassed every aspect, from brand naming and visual identity to brand strategy, logo design, and the development of corporate materials. Beyond the surface, our collaboration delved into the intricacies of strategic team meetings, creation of detailed buyer personas, exhaustive market research, competitor analysis, and the formulation of a roadmap aimed at positioning Circlescope as a pioneering force in the digital learning landscape.

Solution

Our team brought a meticulous approach to every facet of the project. The color palette was not only aesthetically pleasing but strategically chosen to resonate with themes of learning, growth, and professionalism. The vibrant hues served to communicate innovation, trust, and a commitment to excellence, aligning seamlessly with Circlescope’s vision.

Presentation

Stationery

The success of the Circlescope project was not solely about design elements; it was also rooted in the comprehensive understanding gained through strategic team meetings. These sessions allowed us to align our vision with Circlescope’s goals and values. By creating detailed buyer personas, we ensured that every design choice and branding decision spoke directly to the target audience, fostering a connection that goes beyond aesthetics.

Solution

Circlescope’s success is grounded in the careful planning, creative execution, and strategic approach employed by Ginger. The color combination, design elements, and brand strategy harmonize to create a distinct identity that stands out in a competitive market. By integrating buyer personas and market research, Circlescope’s brand resonates authentically with its target audience.

Circlescope & Ginger Results

How the business is improved

The marked increase in brand recognition within the target market
Enhanced user engagement on the Circlescope learning platform
Positive feedback on the new brand identity from stakeholders
Improved attendance rates and completion rates on the platform
Identification and launch of top-rated courses contributing to platform success

In our journey towards digital transformation, partnering with Ginger IT was pivotal. Together, we undertook a holistic brand overhaul, covering everything from brand naming to market research. Their expertise guided us through strategic meetings, persona creation, and competitor analysis, ultimately crafting a roadmap that positions Circlescope as a leader in the digital learning realm. Our collaboration has been instrumental in shaping our brand's future success.

Emily Harrison

Founder of Circlescope

Our Work

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