Marketing used to focus primarily on demographics: age, income, interests, marital status, etc. It all helped marketing teams know who to target with the campaigns. Now, with everyone having phones and access to the internet at all times, something more…
Search behavior has changed in ways that leave little room for hesitation. It is more local, more intent-driven, and far more compressed than it was even a few years ago. People are no longer searching to explore options. They are…
Running a local business takes more than just putting a sign on the street and hoping people come in. People now look online for advice on making scrambled eggs, so it's safe to say they go online first when considering…