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Author: Željka Ristić

Website Refresh vs. Website Redesign: What’s the Difference?

Website Refresh vs. Website Redesign: What’s the Difference?

In today’s digital world, your website isn’t just a digital brochure - it’s the backbone of your brand, visibility, and user experience. But when your site starts to feel slow, clunky, or outdated, it’s time to take a closer look.…

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How to Optimize for GEO

How to Optimize for GEO: Strategies, Tools, and Tactics

In the article, Why GEO Matters: The New Rules of Search Visibility, we explored how Generative Engine Optimization (GEO) is changing the way search works. With AI tools like ChatGPT, Perplexity, and Google SGE now delivering direct answers, search isn’t…

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Why GEO Matters

Why GEO Matters: The New Rules of Search Visibility

Everyone working in SEO right now can feel it - something big is shifting. Things are moving fast. The strategies that once defined search visibility: keyword targeting, link building, and technical site tweaks, are no longer enough on their own.…

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Essential Digital Marketing Strategies for Startups

Essential Digital Marketing Strategies Startups Can’t Afford to Ignore

Startups cannot afford to wing it in today's competitive industry - they must have a rock-solid digital marketing strategy from day one. Entrepreneurs must define clear KPIs, let real-time data guide all decisions, and create a complete funnel that takes…

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Why is Link Building Still Important in 2025: Best Link-Building Strategies

Why is Link Building Still Important in 2025: Best Link Building Strategies

When I decided to commit to writing a comprehensive article on link building, I knew my knowledge in this field was my greatest asset. After all, I’ve spent the past 10 years working directly in off-site SEO, with a focus…

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Website Redesign Checklist

Website Redesign Checklist: Everything You Need to Know

To be successful in today's digital world, a company needs a solid online presence. Brand recognition, client acquisition, and conversions may all be greatly enhanced with a well-designed website. But websites need regular maintenance to be effective, appealing and competitive.…

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