Brand positioning isn’t just a slogan. It’s the foundation of how customers remember or forget you. It tells people who you are, what you offer, and why it matters, while brand perception reveals what they actually believe. Look at it…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…
Running a local business takes more than just putting a sign on the street and hoping people come in. People now look online for advice on making scrambled eggs, so it's safe to say they go online first when considering…
Most newsletters end up ignored, buried somewhere between discount codes and shipping confirmations. The idea of starting one might feel like adding to the noise. But when done right, email newsletters can be a powerful way to build trust, keep…
In the not-so-distant past, social media was simply a place to catch up with friends, share vacation photos, and scroll through updates. Today, it has transformed into a powerful engine of commerce. With billions of active users, platforms like Instagram,…
In a world dominated by polished, symmetrical, and user-friendly visual content, the emergence of anti-design is a refreshing and rebellious change. It disrupts expectations, disregards conventions, and provokes thought not by pleasing the eye, but by challenging it. Anti-design is…
Author Info
- Name:Hana Loncarevic
- Display:Hana Loncarevic
- Email:hana.loncarevic@gingeritsolutions.com