Marketing used to focus primarily on demographics: age, income, interests, marital status, etc. It all helped marketing teams know who to target with the campaigns. Now, with everyone having phones and access to the internet at all times, something more…
Despite investing resources in digital marketing, publishing blog posts, running paid ads, and improving website design, many businesses still struggle with conversions. Their digital marketing efforts get them traffic, but users don’t get to the final action before they bounce.…
Writing copy used to start with a blank page, and now it starts with a prompt. AI tools can generate full pages of content before you even get your first coffee. That sounded scary at first, but now that it’s…
Your website might look good, but your business can still lose customers over it. Most of the time it’s not because your services aren’t good, but because the website makes people work hard to understand what your business is about,…
The relation between Christmas holidays and sales rates isn’t a mystery anymore. We know traffic soars earlier, customers use more channels to shop, and ad costs spike the closer we get to December. National Retail Federation (NRF) data from 2023…
This time of the year is usually reserved for fantasizing about the goals we are about to set for ourselves, imagining how it will feel when we reach them, and living to our full potential, preferably by February. However, life…
Author Info
- Name:Hana Loncarevic
- Display:Hana Loncarevic
- Email:hana.loncarevic@gingeritsolutions.com