MGA Dental Case Study
UI/UX Design, Web Development & SEO
TEAM
Frontend and backend developers, UX/UI designers, QA engineers, SEO specialists, copywriters and project manager
TIMELINE
2 months
RESULTS
Significant growth in traffic & clicks after redesign, strong SEO performance
MGA DENTAL
MGA Dental is a modern dental clinic focused on high-quality, patient-centred care. The Ginger IT team led a full website redesign, transforming the existing platform into a clear and conversion-focused experience while executing a complete SEO strategy, from technical SEO to content marketing.
What makes this project stand out is that, despite a full redesign and structural changes, key metrics didn’t drop; they significantly improved.
3 Key Results We Achieved
Growth After Redesign
A complete redesign was executed without losing existing SEO value. Through careful planning, including proper redirects and structure preservation, the website not only maintained performance but achieved a noticeable increase in traffic and clicks.
SEO-Driven Content
From in-depth technical SEO setup to optimized service and location pages, the website is built for strong search performance. Multiple location-based pages help capture local search intent and improve visibility in competitive areas.
Clarity & Trust in Design
A structured content strategy, including blog creation and ongoing content marketing, supports continuous organic growth and positions MGA Dental as a trusted professional.
MGA DENTAL X GINGER
The new MGA Dental website delivers a clearer, more intuitive experience for patients while significantly improving search performance. With a strong technical SEO foundation, location-focused pages, and an active content marketing approach, the website is built to grow traffic, clicks, and patient inquiries over time.
Challenge
The client needed a redesign that would modernize the website and improve user experience, without risking existing SEO performance. A common challenge with redesigns is a drop in traffic and rankings due to structural changes.
At the same time, the website lacked a strong technical SEO foundation, location-based targeting, and a content strategy needed to compete in an Australian healthcare market.
Solution
The new UI/UX improves clarity, navigation, and conversion paths, while development ensures strong performance and scalability.
A complete technical SEO setup was implemented, including optimized site structure, improved indexing, and a well-executed redirection strategy to preserve existing SEO value.
The focus was on high-intent keywords. Searches like “emergency dentist” maintained strong rankings and continue to grow, directly driving patient acquisition, while the strongest performance comes from commercial keywords.
45%
increase in traffic and clicks
top 3
Consistently in top 3 positions for dental keywords
1,318,000
impressions in one month
Contact Us
Our approach is built on strategic partnership, so you can be confident that everything we do is aligned with your business goals. Send us a short message, and the Ginger IT team will get back to you as soon as possible.
