Writing copy used to start with a blank page, and now it starts with a prompt. AI tools can generate full pages of content before you even get your first coffee. That sounded scary at first, but now that it’s…
The relation between Christmas holidays and sales rates isn’t a mystery anymore. We know traffic soars earlier, customers use more channels to shop, and ad costs spike the closer we get to December. National Retail Federation (NRF) data from 2023…
E-commerce has become a crowded stage where every brand is shouting features, discounts, and delivery times. What separates the brands that earn genuine loyalty from those that fight for clicks is the ability to make people care. This is where…
Scrolling through any social media feed now, and you will see it. Brands tweeting like real people, fast food chains picking fights in the comments, corporate accounts making memes that would’ve been questionable at least, a few years ago. That…
The e-commerce landscape has never been more crowded or more full of opportunity. With over 26 million online stores competing globally, standing out now requires more than great products. Guesswork doesn’t work anymore. Today’s shoppers are sharper, algorithms smarter, and…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…