Every website is designed to initiate a decision that will end with action, even if the website doesn’t feel particularly sales-focused. The structure, content, and visual choices are all guiding users towards certain actions. Persuasion in web design is often…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…
Running a local business takes more than just putting a sign on the street and hoping people come in. People now look online for advice on making scrambled eggs, so it's safe to say they go online first when considering…
Creating high-quality content is just the first step in building a solid content strategy. The real results happen when your audience gets involved and you see the numbers move on the analytics. Nevertheless, content engagement goes beyond metrics. Engagement means…