Search behavior is shifting fast, and the rise of AI-powered search engines has pushed that shift into overdrive. In the world of generative search, trust matters more than ever. In this environment, branded queries, searches that include your company or…
Brand positioning isn’t just a slogan. It’s the foundation of how customers remember or forget you. It tells people who you are, what you offer, and why it matters, while brand perception reveals what they actually believe. Look at it…