Video already accounts for the vast majority of consumer internet traffic and the trend is only accelerating. In 2025, it’s estimated that over 80% of all internet traffic will be video-related. This is due to the large size of the…
Our society has been sharing stories since before the development of language, so it’s no surprise that storytelling has been at the core of every successful marketing effort. The power of a good story comes from its ability to connect…
Emotion propels the world forward, and it’s always been like that. Emotions are the reason behind most of our actions, so it’s no wonder brands use them to promote and sell their products and services. It may be audacious to…