In the article, Why GEO Matters: The New Rules of Search Visibility, we explored how Generative Engine Optimization (GEO) is changing the way search works. With AI tools like ChatGPT, Perplexity, and Google SGE now delivering direct answers, search isn’t…


Everyone working in SEO right now can feel it - something big is shifting. Things are moving fast. The strategies that once defined search visibility: keyword targeting, link building, and technical site tweaks, are no longer enough on their own.…