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Tag: KPI

Why the Omni-channel Approach Is Now a Brand Marketing Imperative

Why the Omni-channel Approach Is a Brand Marketing Imperative

Brand marketing is having a moment, and not because it is trendy. It is because customer journeys have become messy, algorithmic, and fragmented, while expectations have moved in the opposite direction: people want one consistent experience everywhere.  The omni-channel approach…

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Website Redesign Checklist

Website Redesign Checklist: Everything You Need to Know

To be successful in today's digital world, a company needs a solid online presence. Brand recognition, client acquisition, and conversions may all be greatly enhanced with a well-designed website. But websites need regular maintenance to be effective, appealing and competitive.…

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