Brand positioning isn’t just a slogan. It’s the foundation of how customers remember or forget you. It tells people who you are, what you offer, and why it matters, while brand perception reveals what they actually believe. Look at it…
To quote a prominent, maybe the most important marketing author of the century, Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” This idea depicts why knowing who you’re talking to matters…
Most newsletters end up ignored, buried somewhere between discount codes and shipping confirmations. The idea of starting one might feel like adding to the noise. But when done right, email newsletters can be a powerful way to build trust, keep…
Our society has been sharing stories since before the development of language, so it’s no surprise that storytelling has been at the core of every successful marketing effort. The power of a good story comes from its ability to connect…
Emotion propels the world forward, and it’s always been like that. Emotions are the reason behind most of our actions, so it’s no wonder brands use them to promote and sell their products and services. It may be audacious to…