Writing copy used to start with a blank page, and now it starts with a prompt. AI tools can generate full pages of content before you even get your first coffee. That sounded scary at first, but now that it’s…
KPIs: once the guiding stars of every digital marketer, are being thrown off orbit. As generative AI reshapes how users search, click, and make decisions, businesses can’t afford to rely on yesterday’s metrics. The old metrics aren’t just outdated, they’re…