Brand marketing is having a moment, and not because it is trendy. It is because customer journeys have become messy, algorithmic, and fragmented, while expectations have moved in the opposite direction: people want one consistent experience everywhere. The omni-channel approach…
KPIs: once the guiding stars of every digital marketer, are being thrown off orbit. As generative AI reshapes how users search, click, and make decisions, businesses can’t afford to rely on yesterday’s metrics. The old metrics aren’t just outdated, they’re…