Igračkeraj Case Study
E-commerce development, web development and SEO optimization
Frontend and backend developers, SEO specialist and project manager
3 weeks to launch
- Catalog of 5,000+ items with a daily import, around 1,700 in stock
- Prices are suggested automatically and change only with the owner’s approval
- Lighthouse SEO score from 69 to 100
Igračkeraj
Igračkeraj is an online toy store from Futog, Serbia. The client had a catalog of over 5,000 items in an export from the existing store, but the names were full of codes, there was no age information, and descriptions were almost nonexistent. The goal was a store that parents understand easily, that keeps prices within profit margins and works with local rules for payment, fiscalization and delivery.
3 Key Results We Achieved
A catalog that maintains itself
Products are imported from the supplier’s CSV every night in batches of 250 items, while manually edited names and prices stay locked. For every item in stock we wrote a new description, age range and SEO title, while items without stock remove themselves from the store and from Google.
Prices under control
The retail price is calculated from the purchase price using margin ranges, and the system checks the prices of six competing stores. A list of suggested changes arrives by email every five days, no price changes without the owner’s approval, and the profit per item is visible in the admin.
Shopping adapted to Serbia
Cards are paid through Raiffeisen RaiAccept, invoices go through Fiscomm fiscalization (a gift card is a single-purpose voucher), and delivery is handled by BEX. Order statuses arrive by email with a progress bar, and customers can track their shipment on the site.
A store built for parents, not just for the catalog
Smart search that corrects typos and understands Cyrillic
Age on every item, filters by age, gender and brand, and category and brand pages with their own text and FAQ
Find a gift: a short questionnaire by age and budget
Birthday wish list with a link to share with family and friends
Gift cards valid for 12 months and a loyalty points program
New Year gift packages for companies with a budget-based offer
Favorites for guests and registered customers and an abandoned cart reminder with customer consent
Description, age range and SEO title for every item in stock
Mobile performance from 61 to 79 after the first round of optimization
A catalog of 5,000+ items without manual entry
The homepage is edited from the admin, no code
