MGA Dental Case Study

PROJECT
UI/UX design, web development, SEO optimization and copywriting

TEAM
Frontend and backend developers, UX/UI designer, QA engineer, SEO specialist, copywriter and project manager

TIMELINE
2 months

RESULTS
Significant growth in traffic and clicks after redesign
Strong SEO performance
Consistently in top 3 on Google for relevant keyword

Visit Website

Clutch5.012 reviews Google5.015 reviews

MGA DENTAL

MGA Dental is a modern dental clinic focused on high-quality, patient-centered care. The Ginger IT team led a full website redesign, transforming the existing platform into a clear and conversion-focused experience while executing a complete SEO strategy, from technical SEO to content marketing.

What makes this project stand out is that, despite a full redesign and structural changes, key metrics didn’t drop; they significantly improved.

3 Key Results We Achieved

Growth After Redesign

A complete redesign was executed without losing existing SEO value. Through careful planning, including proper redirects and structure preservation, the website not only maintained performance but achieved a noticeable increase in traffic and clicks.

SEO-Driven Content

From in-depth technical SEO setup to optimized service and location pages, the website is built for strong search performance. Multiple location-based pages help capture local search intent and improve visibility in competitive areas.

Clarity & Trust in Design

A structured content strategy, including blog creation and ongoing content marketing, supports continuous organic growth and positions MGA Dental as a trusted professional.

MGA DENTAL X GINGER

The new MGA Dental website delivers a clearer, more intuitive experience for patients while significantly improving search performance. With a strong technical SEO foundation, location-focused pages, and an active content marketing approach, the website is built to grow traffic, clicks, and patient inquiries over time.

Challenge

The client needed a redesign that would modernize the website and improve user experience, without risking existing SEO performance. A common challenge with redesigns is a drop in traffic and rankings due to structural changes.

At the same time, the website lacked a strong technical SEO foundation, location-based targeting, and a content strategy needed to compete in an Australian healthcare market.

Solution

The new UI/UX improves clarity, navigation, and conversion paths, while development ensures strong performance and scalability.

A complete technical SEO setup was implemented, including optimized site structure, improved indexing, and a well-executed redirection strategy to preserve existing SEO value.

The focus was on high-intent keywords. Searches like “emergency dentist” maintained strong rankings and continue to grow, directly driving patient acquisition, while the strongest performance comes from commercial keywords.